Narendra Shetty

Dive into the architecture of a programmable UI platform, which both allows you to have a fully working UI out of the box and also be able to customize every functionality and user experience to your needs, using the full power of React.

For backend services having a flexible API is a common practice that allows you to combine them with different APIs as if they were LEGO blocks and solve almost any business need. At Twilio we’ve been building REST APIs for over 10 years. When we recently decided to ship Twilio Flex, a software that has a working UI out of the box, we still wanted to make sure that it was as flexible as the rest of our APIs.

In this talk we’ll dive into how we architected a programmable UI platform using React that both allows you to have a fully working UI out of the box but also be able to customize every functionality and user experience to your needs using the full power of React.

2019

React Day Berlin

UI as API

Learn how to run A/B tests at scale and what it takes to build the optimal tests.

We are all working towards one single goal. To create the best user experience. But most of the time we are wrong about what we think is good for the user. We usually have no idea if a feature is useful to the user until it is used by the customers.

My talk is about letting the users help you understand what they need and if a particular feature is really useful for the users by using the technique of A/B testing. We are constantly running A/B tests to improve the customer experience by measuring the business metrics.

Attend my talk to find out how to run A/B tests in your company at scale and what it takes to build the optimal tests.

JS Kongress

Let your users decide what they want

A/B testing is a common practice in web world. Should that button say "click here" or "learn more"? Will the layout of your homepage materially impact app downloads? Instead of going with your gut, let data drive your product development. 

I will be talking about how to do that in the app world using React Native, both for iOS and Android and the complexities around it. Also I plan to cover these aspects:
– Why should you use A/B testing in your business?
– What all can you test using A/B testing? 
– How can you do efficient A/B testing of change in your product?

2018

React Native EU

A/B testing with React Native

Push notification is a crucial feature for any app. It helps in engagement and retention of the user. Most users will not return to an app after installing it, and that is where push notifications come into play. 

In my talk I'll be talking about how to achieve this feature with React Native for both iOS and Android.

React Amsterdam

Push Notification With React Native

I will be talking about how to achieve Shared Element Transition with React Native for both iOS and Android. Will explain the advantages of having a smooth continuous experience.

And since React Native doesn’t support true shared elements, I will explain how we can achieve this with a clever trick of smoke and mirror.