Ryan Burgess at Reactathon 2018

We are all talented designers and engineers that strive to create the best user experience. Unfortunately, we don’t always know what the best user experience is until a new feature is in production and used by our customers. That’s where the power of A/B testing comes into play! At Netflix, we are constantly running A/B tests to improve our user experience. Find out how to handle A/B testing at scale, what it takes to build the optimal test, and how to start implementing A/B tests within your company.Show more