Done well, open source is one of the highest-value targets for businesses these days. Companies like Facebook and Airbnb leverage OSS as a source of brand equity and recruiting, among other advantages. However, OSS is still uncomfortable for many companies — and even if they _do_ open source their tools, these projects often fail to launch — because they're missing the most important (and best) part of OSS: the community. Projects that survive in today's landscape have thriving communities that care deeply about the quality and advancement of open source _and_ the people using it. But open source can also be intimidating to newcomers, and occasionally unwelcoming. In this talk, learn how popular open source framework Gatsby has doubled down on community, including: Offering open pair programming hours Trusting _all_ contributors with merge access Sending free swag to contributors And much more!